Global Meets Digital Global Strategy for Digital Businesses - Digital Strategy for Global Businesses
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Routledge
[2023]
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009757919606719 |
Tabla de Contenidos:
- Cover
- Half Title
- Title Page
- Copyright Page
- Dedication
- Table of Contents
- Preface
- Acknowledgments
- Author
- Section 1 The Context
- 1 Global Meets Digital
- The Global-Digital Economy
- Old Is New Again!
- Globalization: From Divergence to Interdependence to Convergence to
- Technology-On Steroids
- What's Behind the Growth of IT?
- Competition-A Changing Paradigm
- Notes
- 2 Paradox of Globalization
- When Did Globalization Begin?
- What Is Behind the Growth of Globalization in Recent Periods?
- Multilateral Institutions
- Governments
- Multinational Enterprises
- Information and Communication Technologies
- Globalization Today
- Reversal of Attitudes toward Globalization
- Reverse Innovation
- Reverse FDI
- Reverse Outsourcing/Offshoring
- Globalization Today Versus in Earlier Eras
- The Paradox
- Notes
- 3 Digital Business: Technology at Warp Speed
- Economics of Digital Products
- Technologies
- Artificial Intelligence
- Robotics
- 3D Printing
- Cloud
- Blockchain
- 5G
- Exponential Characteristics of Information Technologies
- Digital Disruption
- Value Creation and Capture with Technology
- Notes
- Section 2 Strategy
- 4 Entering Foreign Markets
- Foreign Market Selection
- The PRISM Framework
- P: Political Economy
- Political Systems
- Economic Systems
- R: Resources
- I: Institutions and Infrastructure
- S: Society and Culture
- M: Market Potential
- Industry Structure
- A Systematic Approach
- Learning about Foreign Markets
- Entering Foreign Markets
- Exporting/Importing
- Licensing
- Franchising
- Foreign Direct Investment
- Strategic Alliances
- Notes
- 5 Global Strategy for Digital Businesses
- Spotify
- How Spotify Creates Value
- How Spotify Captures Value
- Spotify's Global Strategy
- Peloton
- How Peloton Creates Value.
- How Peloton Captures Value
- Peloton's Global Strategy
- The Globalization-Localization Dilemma
- Global Strategy for Digital Businesses
- Network Effects
- Technology and Innovation
- First Movers, Fast Seconds, and Imitators
- Localization
- Licensing and Partnering
- IP Protection
- Notes
- 6 Digital Business Models
- Direct Selling
- Subscription
- Freemium
- Outcome Based
- Razor and Blade
- Data Monetization
- Platform
- Ecosystem
- Business Models for Professional Services Firms
- How Law Firms Bill Their Clients
- Productization of Services
- Notes
- 7 Digital Strategy for Global B2C Businesses
- What Is a Global Business?
- What Is Digital Strategy?
- Economics of Digital Markets
- Value Creation and Value Capture
- How Value Is Created
- How Value Is Captured
- Competition and Competitive Advantage in Digital Markets
- Establishing Competitive Advantage in Digital Markets
- Digital Strategy for Global B2C Businesses
- Nestlé
- Digital Transformation at Nestlé
- Nestlé's Digital Strategy
- Notes
- 8 Digital Strategy for Global B2B Businesses
- The Four Industrial Revolutions
- Industry 4.0
- How IoT (IIoT) Changes Manufacturing
- Some Specific Advantages of the IIoT
- How XCMG Benefits from the IIoT
- Value Creation-Value-Capture Framework for IoT (IIoT) Businesses
- Value-Creation Layer 1: Physical Thing
- Value-Creation Layer 2: Sensors and Actuators
- Value-Creation Layer 3: Connectivity
- Value-Creation Layer 4: Analytics
- Value-Creation Layer 5: Digital Service
- Bosch
- Digital Transformation at Bosch
- Bosch Group's Digital Strategy
- Notes
- 9 Reinventing Innovation
- How Innovation Happens
- Serendipity
- Invisible Hand of Market
- Visible Hand of Management
- How to Innovate
- The Build|Buy|Ally Framework
- Build: Innovation through Internal Development.
- Buy: Acquiring Innovation through M&
- A
- Ally: Acquiring Innovation through Alliances
- Open Innovation
- Notes
- 10 Reimagining Business
- The Five Megatrends
- Globalization
- Digitalization
- Competition
- The Fourth Industrial Revolution
- The New Normal
- Strategizing for the New Normal
- It's a Global-Digital World
- Reach and Richness
- Improved Performance
- Value Creation and Value Capture
- 1. Globality
- How to Leverage Globality
- 2. Competition's New Logic and Logistics
- Some Features of Digital Markets
- How to Establish and Sustain Competitive Advantage in Digital Markets
- 3. Innovation's New Logistics
- 4. Disrupt/Cannibalize Yourself
- 5. The Fourth Industrial Revolution
- 6. Disruptive Business Models
- 7. Exponential
- Notes
- Index.
