Field guide how to be a graphic designer
From the Publisher: This is the first and most complete handbook for the aspiring graphic designer. Fully illustrated with both contemporary and historical references, this book provides up and coming designers with all the practical insight they need to make it in the world of graphic design. From...
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| Otros Autores: | , , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Beverly, Mass. :
Rockport Publishers
2009.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009755217906719 |
Tabla de Contenidos:
- ""Cover""; ""Title""; ""CONTENTS""; ""INTRODUCTION""; ""GRAPHIC DESIGN(ERS)""; ""OMNIPRESENT IN THE PRESENT""; ""Graphic design today""; ""Peer pressure""; ""VERSATILITY VS. SPECIALIZATION""; ""The Jack of all trades""; ""The specialist""; ""DISCIPLINES""; ""Advertising""; ""Print""; ""Illustration""; ""Identity""; ""Books/editorial""; ""Typography""; ""Packaging""; ""Web/interface/interactive""; ""Signage""; ""TRENDS OR STYLE""; ""The good, the bad, and the ones that work""; ""Doing your own thing""; ""EVERY TIME SOMEONE SAYS “ETHICS� A DESIGNER LOSES HIS WINGS""; ""Saving the world""
- ""Saving yourself""""EDUCATION""; ""GOOD TO KNOW IS DIFFICULT TO LEARN""; ""Why go to school?""; ""How to pick what is good for you""; ""Internship""; ""I can teach myself""; ""Never too late""; ""WELCOME TO WONDERLAND""; ""ROLL UP YOUR SLEEVES""; ""The hunt""; ""Resume""; ""Portfolio""; ""The job interview""; ""Get ready for some cross-examining""; ""MODUS OPERANDI""; ""Who is who?""; ""Practicing patience""; ""Teamwork""; ""One leader to rule them all?""; ""Freelancing""; ""DOWN THE RABBIT HOLE""; ""SELF EMPLOYMENT IT IS!""; ""Beware of the pitfalls""; ""Setting up""
- ""What is a design studio?""""GETTING NEW WORK""; ""Who do I want for my client?""; ""Big or small?""; ""COMMUNICATE WITH YOUR CLIENT""; ""Do�s and Don�ts""; ""Sometimes your business relationships turn sour""; ""GROWING BIGGER""; ""Pick me! Pick me!""; ""CREATIVITY""; ""OPTIMIZE YOUR CREATIVE OUTPUT""; ""SO-CALLED TECHNIQUES""; ""Brainstorming and such""; ""Role-playing""; ""Workshops""; ""MOTIVATION""; ""Fighting the demons""; ""Never stop learning""; ""Keep on growing as a designer""; ""PROJECTS A�Z""; ""YOU CAN MANAGE""; ""The brief""; ""Getting all you need from the client""
- ""Framework""""Research""; ""Get your hands dirty""; ""Presenting your final idea""; ""Production""; ""Evaluation and reflection""; ""APPENDIX""; ""THE CHECKLIST""; ""Naming documents and folders""; ""Quality control""; ""In Adobe veritas""; ""Archive""; ""Bibliography""; ""Recommended reading""; ""Proudly presents""; ""Thank you!""
