The digital selling handbook : grow your sales by engaging, prospecting, and converting customers the way they buy today

The digital selling handbook grow your sales by engaging, prospecting, and converting customers the way they buy today

Actionable advice for sales professionals and business owners for growing sales in today's increasingly virtual marketplace Rapid changes in where and how people live, work, and do business in recent years, have triggered major shifts in how customers shop for and buy virtually everything! Sale...

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Detalles Bibliográficos
Otros Autores: Stinnett, Bill, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : McGraw-Hill Education 2022.
Edición:1st ed
Materias:
Selling > Technological innovations.
Electronic commerce.
Internet marketing.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009755152506719
Tabla de Contenidos:
  • Introduction
  • CHAPTER 1 Selling the Way Customers Buy Today
  • CHAPTER 2 Engaging Customers Early in Their Digital Buying Process
  • CHAPTER 3 Mastering Digital Selling and Content Development
  • CHAPTER 4 Designing Your Digital Selling Engine
  • CHAPTER 5 Building e-Relationships Throughout the Digital Buying Journey
  • CHAPTER 6 Creating a Magnetic Personal Brand
  • CHAPTER 7 Sales Prospecting in a Digital World
  • CHAPTER 8 Managing and Closing Deals Digitally

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