Consuming life
With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and the same time, the merchandise and the markete...
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Cambridge ; Malden, Mass. :
Polity Press
2007.
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009755149006719 |
| Summary: | With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and the same time, the merchandise and the marketer, the goods and the travelling salespeople. They all inhabit the same social space that is customarily described by the term the market. The test they need to pass in order to acquire the social prizes they covet requires them to recast themselves as products capable of drawing attention to |
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| Item Description: | Description based upon print version of record. |
| Physical Description: | 1 online resource (168 p.) |
| Bibliography: | Includes bibliographical references (p. [151]-157) and index. |
| ISBN: | 9780745655826 9780745673950 |
