Positioning the battle for your mind
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of...
| Otros Autores: | , , |
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| Formato: | Grabación no musical |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
McGraw Hill-Ascent Audio
2023.
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| Edición: | [First edition] |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009755144006719 |
