Good strategy, bad strategy : the difference and why it matters

Good strategy, bad strategy the difference and why it matters

When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Since then, his original and pr...

Descripción completa

Detalles Bibliográficos
Otros Autores: Rumelt, Richard P., autor (autor)
Formato: Libro
Idioma:Inglés
Publicado: London : Profile Books 2017
Edición:Paperback edition
Materias:
Planificació estratègica
Estratègia militar.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009755039606719
Tabla de Contenidos:
  • Conté: 1: Good and bad strategy
  • Good strategy is unexpected
  • Discovering power
  • Bad strategy
  • Why so much bad strategy?
  • The kernel of good strategy
  • 2: Sources of power
  • Using leverage
  • Proximate objectives
  • Chain-link systems
  • Using design
  • Focus
  • Growth
  • Using advantage
  • Using dynamics
  • Inertia and entropy
  • Putting it together
  • 3: Thinking like a strategist
  • The science of strategy
  • Using your head
  • Keeping your head.

Ejemplares similares