Advances in advertising research vol. IV : the changing roles of advertising vol. IV :
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researcher...
| Other Authors: | , , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Munich :
Springer
2013.
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| Edition: | 1st ed. 2013. |
| Series: | European Advertising Academy,
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009754412506719 |
