Search engine optimization all-in-one for dummies
Get search engines to rank your site as the No. 1 result with help from this comprehensive resource What's the best hiding place in the world? The second page of Google's search results! If you want your website to be found, you need to make sure it appears prominently on search engines. I...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J.:
Wiley
c2022.
Hoboken, New Jersey : [2022] |
| Edición: | Fourth edition |
| Colección: | --For dummies
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009752740106719 |
Tabla de Contenidos:
- Putting search engines in context
- Meeting the search engines
- Recognizing and reading search results
- Getting your site to appear in the right results
- Knowing what drives search results
- Spam issues: when search engines get fooled
- Employing keyword research techniques and tools
- Selecting keywords
- Exploiting pay per click lessons learned
- Assigning keywords to pages
- Adding and maintaining keywords
- Identifying your competitors
- Competitive research techniques and tools
- Applying collected data
- The basics of SEO web design
- Building an SEO-friendly site
- Page experience update
- Making your page search engine compatible
- Perfecting navigation and linking techniques
- Selecting a style for your audience
- Establishing content depth and page length
- Adding keyword-specific content
- Adapting your content for local search
- Dealing with duplicate content
- 6 Crediting Your Content
- 7 Using SEO to Build Your Brand
- Employing linking strategies
- Structuring internal links
- Obtaining links
- Vetting inbound links
- Connecting with social networks
- Server issues: why your server matters
- Domain names: What your URL says about you
- Using redirects for SEO
- Implementing 301 redirects
- Watching your backend: Content management system troubles
- Solving SEO roadblocks
- Employing site analytics
- Tracking behavior with Web analytics
- Mastering SEO tools and reports
- Discovering international search engines
- Tailoring your marketing message for Asia
- Staking a claim in Europe
- Getting started in Latin America.
