The PDMA handbook of new product development
"Thank you for purchasing this book. We are delighted and honored to bring you the 4th edition of the PDMA Handbook of Innovation and New Product Development. Our partners at the Product Development and Management Association (PDMA) and Wiley & Sons Publishing are as enthusiastic as we are...
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J.:
Wiley
c2023.
Hoboken, NJ : [2023] |
| Edición: | Fourth edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009752739306719 |
Tabla de Contenidos:
- Intro
- THE PDMA HANDBOOK OF INNOVATION AND NEW PRODUCT DEVELOPMENT
- Contents
- Introduction
- SECTION ONE: GETTING STARTED WITH NEW PRODUCT DEVELOPMENT AND INNOVATION
- 1 New Products: What Separates the Winners from the Losers and What Drives Success
- 2 An Innovation Management Framework: A Model for Managers Who Want to Grow Their Businesses
- 3 Sustainable Innovations and Sustainable Product Innovations: Definitions, Potential Avenues, and Outlook
- 4 Organizational Design for Innovation: Leveraging the Creative Problemsolving Process to Build Internal Innovation Effectiveness
- 5 Repurposing: A Collaborative Innovation Strategy for the Digital Age
- 6 Innovation Governance
- SECTION TWO: NEW PRODUCT DEVELOPMENT PROCESS
- 7 Toward Effective Portfolio Management
- 8 The Politics of Process: The Portfolio Management Framework
- 9 Integrating IP Actions into NPD Processes: Best Practices for Protecting (and Promoting) New Product Innovation
- 10 Managing the Front End of Innovation (FEI): Going Beyond Process
- 11 Opportunistic New Product Development
- 12 Really New Product Launch Strategies: Prescriptive Advice to Managers from Consumer Research Insights
- 13 Managing the Supply Chain Implications of Launch
- 14 New Product Development in East Asia: Best Practices and Lessons to Be Learned
- SECTION THREE: USER PARTICIPATION AND VALUE CREATION IN NEW PRODUCT DEVELOPMENT
- 15 Navigating Open Innovation
- 16 How to Leverage the Right Users at the Right Time Within User-Centric Innovation Processes
- 17 Harnessing Ordinary Users' Ideas for Innovation
- 18 New Product Co-Creation: Key Insights and Success Factors
- 19 Crowdsourcing and Crowdfunding: Emerging Approaches for New Product Concept Generation and Market Testing
- SECTION FOUR: TRANSFORMATIVE FORCES OF NEW PRODUCT DEVELOPMENT AND INNOVATION.
- 20 Digital Transformation in the Making: Lessons from a Large Energy Company
- 21 Hybrid Intelligence for Innovation: Augmenting NPD Teams with Artificial Intelligence and Machine Learning
- 22 AI for User-Centered New Product Development-From Large-Scale Need Elicitation to Generative Design
- 23 Re-thinking Design Thinking: The Transformative Role of Design Thinking in New Product Development
- SECTION FIVE: SERVICE INNOVATION
- 24 Innovation When All Products Are Services
- 25 New Product Development by Extending the Business Model
- 26 How to Build Subscription Business Models
- SECTION SIX: APPLICATIONS IN NEW PRODUCT DEVELOPMENT
- 27 Obtaining Customer Needs for Product Development
- 28 The Evolving Influence of Customer Needs on Product Development
- 29 Choice-based Conjoint Analysis: Reveal Customer Preferences to Increase Product-market Fit
- 30 Creativity Tools for New Product Development
- 31 Forecasting New Products
- 32 A Practical Guide to Facilitating a Design Thinking Workshop
- Appendix: About the Product Development and Management Association (PDMA)
- PDMA Glossary of New Product Development Terms
- Index
- EULA.
