Starting an Etsy business for dummies
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
ワイリー・パブリッシング・ジャパン/ワイリー・ブラックウェル
[2023]
ワイリーパブリッシングジャパン Wairīpaburisshingujapan |
| Edición: | Fourth edition |
| Colección: | --For dummies
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009752738906719 |
Tabla de Contenidos:
- Intro
- Title Page
- Copyright Page
- Table of Contents
- Introduction
- About This Book
- Foolish Assumptions
- Icons Used in This Book
- Beyond the Book
- Where to Go from Here
- Part 1 Getting Started with Etsy
- Chapter 1 Handmade for Each Other: Falling in Love with Etsy
- Creative Crusade: Understanding Etsy's Purpose and Business Model
- Introducing the World of Etsy
- Registering with Etsy
- Navigating the Etsy home page
- Understanding Your Account and Shop Manager
- Discovering what's for sale on Etsy
- Ensuring your safety on Etsy
- Storefront and Center: Setting Up Your Shop
- Sell's Angels: Surveying the Etsy Selling Process
- Takin' Care of Business: Handling Business Matters
- Community Collage: Engaging in the Etsy Community
- Appy Dance: Introducing the Etsy Apps
- Chapter 2 Basic Training: Etsy Account Basics
- Avoiding Trouble: Reviewing Etsy's House Rules and Terms of Use
- Sign Me Up! Becoming a Registered User
- It's a Sign: Signing In to Etsy
- Home Sweet Home: Navigating Etsy's Home Page
- It's All You: Exploring the Your Account Menu
- Account Trackula: Managing Your Etsy Account
- High Profile: Setting Up Your Public Profile
- Chapter 3 Buy, Buy, Buy: Finding and Buying Items on Etsy
- Gimme One Reason: Why to Buy on Etsy
- Needle in a haystack: Finding the perfect item
- Using Etsy's Search tool
- Browsing Etsy
- Perusing personalized picks
- Viewing Editors' Picks
- What's Up? Confirming That a Seller Is on the Up-and-Up
- Transaction Oriented: Delving into Transaction Details
- Mobile Order: Shopping in the Etsy App
- Under Review: Leaving a Review After You Buy
- First Aid: Getting Help from the Seller
- Case in Point: Opening a Case Using Etsy's Purchase Protection Program
- Chapter 4 Safety First: Maintaining Your Privacy and Safety on Etsy.
- Oh, Behave! Adhering to Etsy's House Rules
- Private Party: Guarding Your Privacy on Etsy
- Understanding Etsy's Privacy Policy
- Changing your privacy settings
- Safe Passage: Keeping Yourself Safe on Etsy
- Choosing a strong password
- Making your account more secure
- Staying safe in Etsy's public places
- Avoiding scams on Etsy
- Part 2 If You Build It, They Will Come: Setting Up Your Etsy Shop
- Chapter 5 Sell Yes: Understanding What You Can and Can't Sell on Etsy
- Yes, We Can! Figuring Out What You Can Sell on Etsy
- Selling items you made or designed yourself
- Offering vintage items
- Selling supplies
- Just Say No! Understanding What's Not Allowed on Etsy
- Knowing what items are prohibited
- Selling only certain services
- Offense Taken: Reporting Prohibited Items
- Off with Their Heads! Knowing What Happens If You Break a Rule
- Chapter 6 Setting Up Shop: Creating Your Etsy Storefront
- Shop to It: Creating Your Etsy Shop
- Creating your shop
- Picking a name
- Creating your first listing
- Setting up Etsy Payments
- Setting up your credit card
- Securing your shop
- Banner Day: Adding a Banner and Shop Icon to Your Shop
- Title Wave: Adding a Shop Title and Announcement
- All About Me: Adding an About Section
- Let's See It! Viewing Your Etsy Shop
- Chapter 7 Upper Management: Using Shop Manager to Run Your Etsy Store
- I Want to See the Manager: Navigating the Shop Manager
- What a Tool: Exploring Shop Manager Tools
- It's a Setup! Accessing Shop Settings
- Change the Channel: Setting Up Sales Channels
- Chapter 8 Policy Academy: Setting Your Shop's Policies
- Fair Play: General Policy Tips
- Policy Wonk: Using Etsy's Policy Settings
- Returns &
- Exchanges
- Cancellations
- Privacy
- Viewing fixed policies
- Viewing your shop policies
- Hey, EU! Adding Seller Details for EU Compliance.
- That's a FAQ, Jack! Fielding Frequently Asked Questions
- Chapter 9 The Price Is Right! Pricing Your Pieces
- Formula One: Pricing Formulas
- Calculating the cost of materials
- Figuring labor costs
- Adding up overhead
- Understanding the "times 2"
- Pricing for wholesale and retail
- Adjusting for free shipping and handling
- Putting it all together
- Price-a-Roni: Evaluating Your Prices
- Assessing your competition's pricing
- Studying your target market
- Figuring out how to lower your prices
- Knowing when to raise your prices
- Something Old: Pricing Vintage Items
- How Low Can You Go? Pricing for Sales
- Part 3 Sell Coverage: Understanding the Etsy Selling Process
- Chapter 10 Say Cheese! Capturing Product Images
- Choosing a Digital Camera
- Style Guide: Styling Your Shoot
- Using backgrounds
- Working with props
- Employing live models
- Lighting Bug: Lighting Your Shot
- Compose Yourself: Composing Your Shot
- Applying basic composition principles
- Following the rule of thirds
- Focus, people! Focusing your image
- Motion Picture: Capturing Video of Your Item
- Clean-Up on Image Five: Editing Images and Videos
- Starting with Pixlr E
- Editing Photos with Pixlr E
- Saving your changes in Pixlr E
- Editing videos using Adobe Express
- Chapter 11 Use Your Words: Composing Engaging Titles and Descriptions
- SEO Speedwagon: Using Search Engine Optimization to Drive Traffic
- Choosing keywords
- Applying tags
- Headline Muse: Penning Persuasive Listing Titles
- Story Time: Telling a Story with Your Listing Description
- Uncovering your item's story
- Describing your item
- Composing your listing description
- Proofread, Please! Proofreading Your Listing
- Chapter 12 For Your Listing Pleasure: Adding and Managing Item Listings
- New Attitude: Listing a New Item
- Starting the listing process.
- Uploading images of your item
- Adding a video of your item
- Describing your item
- Adding the price, quantity, and SKU
- Adding variations
- Offering personalized items
- Setting shipping options
- Choosing a returns and exchanges policy
- Previewing and publishing your listing
- Ch-Ch-Ch-Ch-Changes: Editing a Listing
- Copycat: Copying a Listing
- Renewable Resources: Renewing a Listing
- Renewing a sold-out listing
- Renewing active and expired listings
- Pull the Plug: Deactivating a Listing
- Rearrange Your Face: Rearranging the Listings in Your Etsy Shop
- Feature Comforts: Featuring a Listing in Your Etsy Shop
- Shop Mobile: Managing Listings with the Etsy Seller App
- Chapter 13 Order Up! Processing and Shipping Orders
- You've Got Sale: Finding Out You Have a Sale
- Baby Got Track: Keeping Track of Orders
- Show Me the Money: Receiving Payment
- Thanksgiving: Thanking the Buyer
- Handle Me with Care: Packaging Items for Shipment
- Choosing packing materials
- Using attractive, brand-friendly packaging
- Protecting the item
- Including extras in your parcel
- Offering gift-wrapping services
- Ship Happens: Choosing a Shipping Carrier
- Willing and Label: Using Etsy Shipping Labels
- Getting the best rate
- Choosing Etsy Shipping Label preferences
- Printing an Etsy Shipping Label
- Deliverance: Sending Your Package on Its Merry Way
- Profile Pick: Saving and Selecting a Shipping Profile
- Crafters without Borders: Shipping Internationally
- Mobile Carrier: Managing Orders on the Etsy Seller App
- Part 4 All Up in Your Business: Handling Business Matters
- Chapter 14 Super Market: Marketing Your Etsy Business
- Brandy, You're a Fine Girl: Building Your Brand
- Composing a tag line
- Creating a logo
- Infusing your brand in all you do
- Poetry in Promotion: Advertising on Etsy
- Setting up Etsy Ads.
- Viewing Etsy Ads stats
- Deactivating Etsy Ads
- Changing your ad spend
- Discount of Monte Cristo: Offering Discounts
- Running a sale
- Creating a promo code
- Sending targeted offers
- Managing Your Discount Offers
- Editing a sale or ending a sale early
- Deactivating a promo code or targeted offer
- Social Studies: Promoting Your Etsy Shop and Listings on Social Media
- Connecting your Etsy shop to Facebook, Pinterest, and Twitter
- Posting on social media from within Etsy
- Social media best practices
- Camera Ready: Sharing Videos with Explore
- Chapter 15 You've Been Served: Providing Exceptional Customer Service
- Sliding into your DMs: Accessing Etsy Messages
- Accessing, reading, and replying to messages
- Sending a new message
- Receiving email notifications
- Let's Talk: Communicating with Buyers
- Thanking the buyer
- Answering customer questions
- Confirming shipping and seeking feedback
- Bungle Fever: Handling a Botched Transaction and Other Tough Issues
- Dealing with a lost item
- Refunding lost or damaged items through Etsy's Purchase Protection program
- Handling returns and issuing refunds
- Canceling an order
- Responding to a negative review
- Dealing with a difficult customer
- Chapter 16 Business as Usual: Managing Your Etsy Shop
- Room and Dashboard: Exploring the Shop Manager Dashboard
- One Track Mind: Tracking and Analyzing Shop Stats
- High Finance: Viewing Your Etsy Financials
- It's Payday! Changing Your Deposit Schedule
- Recording Artist: Keeping Accurate Records
- Using a spreadsheet
- Using QuickBooks for Etsy
- Income-ing! Paying Taxes on Shop Income
- Structured Settlement: Choosing a Business Structure
- The Artist Is Out: Switching to Vacation Mode
- Hanging It Up: Closing Your Etsy Shop
- Chapter 17 Growing Your Etsy Business.
- Howdy, Partner: Disclosing Shop Members and Production Partners.
