Marketing Automation with Mailchimp Expert Tips, Techniques, and Best Practices for Scaling Marketing Strategies and ROI for Your Business
Set up your first channel and effectively expand your outreach and customer base with Mailchimp to deliver scalable business outcomes Purchase of the print or Kindle book includes a free PDF eBook Key Features Learn audience management strategies to make informed decisions for your marketing channel...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Birmingham :
Packt Publishing
[2023]
|
| Edición: | First edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009752720606719 |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright and Credits
- Contributors
- About the reviewer
- Table of Contents
- Preface
- Part 1:Introduction to Mailchimp
- Chapter 1: Welcome to Marketing with Mailchimp
- A glance at Mailchimp's journey
- Understanding and using online marketing with Mailchimp
- Mailchimp-specific terms
- Channels
- Campaigns
- Classic Automations
- Customer Journey Builder
- Common utilizations
- Digital content creators
- Brick and mortar
- Service providers
- Mensa marketers
- E-commerce marketers
- Creating an account
- Summary
- Further reading
- Part 2:Getting Set Up
- Chapter 2: Basics of Account Management and Audiences
- Account management and setting an industry
- Details
- Help us improve your stats
- Default Email Builder
- Email from Mailchimp
- Manage automatic replies
- Setting up an audience
- Why is it important to know about different contact statuses?
- Information you need to make your first list
- The purpose behind using a central versus various list
- Summary
- Further reading
- Chapter 3: Importing and Combining Audiences
- Merge Tags
- Put this tag in your content
- Default merge tag value
- How to import a list
- Combining audiences
- How to combine audiences
- The Combine Audiences tool
- Exporting and importing
- Summary
- Further reading
- Chapter 4: Understanding the Difference between Groups, Tags, and Segments
- How targeting can lead to higher engagement
- What are groups and tags?
- Groups
- Tags
- Importing to groups or tags
- Segmenting tools
- Basics of segmenting logic
- Summary
- Further reading
- Chapter 5: Strategies and Tools for Managing Inactive Contacts
- What are inactive contacts?
- How to develop our own definition
- To unsubscribe or archive? That is the question
- When do I delete?
- Summary
- Further reading.
- Part 3:Basic Channels
- Chapter 6: Setting Up and Customizing Various Form Types
- Why are forms necessary?
- Hosted forms
- Navigating to the hosted form builder
- Categories of hosted forms you can edit
- Creating a form on a landing page
- Embedded and pop-up forms
- Embedded forms
- Pop-up forms
- Summary
- Further reading
- Chapter 7: Establishing Your Brand with the Content Studio
- What is the Content Studio?
- Individual features and channels nested under Content Studio
- Creative Assistant
- My Files
- Products
- Giphy
- My Logo
- Summary
- Further reading
- Chapter 8: Outreach Marketing with Templates and Campaigns
- Templates and how to start them
- What is a Template?
- Template Editor
- Choosing a template
- Using the Campaign Editor
- Campaign scheduling
- Types of emails to pair with targeted segments
- Summary
- Further reading
- Chapter 9: Setting Up Your Marketing Presence with Websites
- What is a domain?
- An additional entry point and sign-up portal
- Personalizing your domain settings
- Improving deliverability
- Having an authentic appearance
- Where do I get one and what if I have one?
- Making a website
- Editing settings
- Summary
- Further reading
- Part 4:Refine and Automate
- Chapter 10: Understanding Reports and Analytics
- Technical requirements
- The types of information that are accessible in Mailchimp's reporting
- Why opens and clicks?
- General stats overview
- Click performance interface
- Predicted Demographics interface
- How you can use and interpret these reports
- Expanded/advanced reporting features
- Comparative Reports
- Summary
- Further reading
- Chapter 11: Implementing A/B and Multivariate Testing
- Why experiment with engagement?
- Multivariate options and what elements you can experiment with.
- How do you take information from the results to better understand your audience?
- Summary
- Further reading
- Chapter 12: Strategies for Automating Using the Customer Journey Builder
- Technical requirements
- The basics of automation and events
- Types of automation, journeys, and their logic
- Common use cases and recipes
- Audience/contact activity
- E-commerce activity
- Date-based events and data
- Marketing channel activity
- Integration and API events
- Setting up a Classic Automation or Customer Journey Builder
- Summary
- Further reading
- Chapter 13: Setting Up a Mailchimp E-Commerce Store
- Technical requirements
- What is a commerce feature?
- Setting up a Mailchimp store
- The expansion of a contact dataset to include commerce/purchasing data
- Setting up automations specific to e-commerce
- Summary
- Further reading
- Part 5:Get Smarter and Connect
- Chapter 14: E-Commerce Integrations
- Technical requirements
- Featured commerce integrations
- Movement of information between these platforms
- How to expand your marketing efforts with your commerce data
- Summary
- Further reading
- Chapter 15: Form and Survey Integrations
- Technical requirements
- Using form and survey integrations to build your audience
- How to find the right integration and connect it
- Summary
- Further reading
- Chapter 16: CRM and Connectivity Integrations
- Technical requirements
- Popular CRM and connectivity integrations and why to connect them
- What the various integration paths are and how to find and use them
- Browsing for integrations
- Sample integration walk-throughs
- Zapier integration
- Understanding where data is present when syncing is initiated and associated advanced features
- Summary
- Further reading
- Chapter 17: Use Cases and Real-World Examples
- Starting a business or online presence.
- Type of business
- Background of the business
- Next goals and vision for growth
- Ideal Mailchimp usage for this business
- From bricks and mortar to a digital presence
- Type of business
- Background of the business
- Next goals and vision for growth
- Ideal Mailchimp usage for this business
- Service-based business model
- Type of business
- Background of the business
- Next goals and vision for growth
- Ideal Mailchimp usage for this business
- Summary
- Index
- Other Books You May Enjoy.
