Emotion by design creative leadership lessons from a lifetime inside Nike
"In Emotion by design, Nike's former CMO shares lessons and stories from three decades within the company. Readers will learn how Nike continues to not just expand its reach but deepen its bonds through groundbreaking, savvy messaging that's authentic as well. The lesson that he'...
| Otros Autores: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
London :
Cornerstone Press
2022
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009749440006719 |
Tabla de Contenidos:
- Introduction: The art of sport
- My journey into the arena
- Creativity is a team sport
- Never play it safe, play to win
- Game face for greatness
- Dare to be remembered
- Don't chase cool
- Spark a movement
- Close the distance
- Leave a legacy, not just a memory.
