Entrepreneurship : successfully launching new ventures / Bruce R. Barringer, R. Duane Ireland

Entrepreneurship successfully launching new ventures / Bruce R. Barringer, R. Duane Ireland

For courses in entrepreneurship. Learn about the entrepreneurial process through real-world examples. Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles...

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Bibliographic Details
Main Author: Barringer, Bruce R. (-)
Other Authors: Ireland, R. Duane
Format: eBook
Language:Inglés
Published: Harlow : Pearson 2022.
Harlow, England : 2022.
Edition:Updated 6th ed. Global ed
Subjects:
New business enterprises.
Entrepreneurship
Libros electrónicos.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009749237306719
Table of Contents:
  • PART I: DECISION TO BECOME AN ENTREPRENEUR
  • 1. Introduction to Entrepreneurship
  • PART II: DEVELOPING SUCCESSFUL BUSINESS IDEAS
  • 2. Recognizing Opportunities and Generating Ideas
  • 3. Feasibility Analysis
  • 4. Developing an Effective Business Model
  • 5. Industry and Competitor Analysis
  • 6. Writing a Business Plan
  • PART III: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM
  • 7. Preparing the Proper Ethical and Legal Foundation
  • 8. Assessing a New Ventures Financial Strength and Viability
  • 9. Building a New-Venture Team
  • 10. Getting Financing or Funding
  • PART IV: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM
  • 11. Unique Marketing Issues
  • 12. The Importance of Intellectual Property
  • 13. Preparing for and Evaluating the Challenges of Growth
  • 14. Strategies for Firm Growth
  • 15. Franchising
  • Glossary
  • Name Index
  • Company Index
  • Subject Index.

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