Promotion and Marketing Communications

This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by...

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Detalles Bibliográficos
Otros Autores: Ayman, Umut, author (author), Kaya, Anıl Kemal, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: London : IntechOpen 2020.
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009746330206719

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