The online advertising tax as the foundation of a public service internet a CAMRI extended policy report
"Online advertising will soon form the largest share of global advertisement revenues. Google and Facebook netted profits of US $29 billion in 2016. While these two giants control more than 66% of all online advertising revenues complex legal company structures have minimised their tax liabilit...
| Other Authors: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
London :
University of Westminster Press
2018.
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| Series: | CAMRI policy briefs.
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009746207806719 |
Table of Contents:
- Introduction : Public service Internet platforms and the online advertising tax
- The rise of online advertising
- The Google and Facebook online advertising duopoly
- Google and Facebook's tax avoidance strategies
- The tax avoidance inquiry in the British House of Commons
- Example policy measures for countering online corporations' tax avoidance : voluntary, corporate self-regulation, the 'Google tax' (diverted profits tax), and the digital permanent establishment
- A method for taxing online advertising and digital value
- Towards a public service Internet : funding, infrastructure and formats
- Conclusions and discussion.
