Rating the audience the business of media

Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention , an agreement, a...

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Bibliographic Details
Other Authors: Balnaves, Mark, author (author), O'Regan, Tom, author, Goldsmith, Ben, 1967- author
Format: eBook
Language:Inglés
Published: London ; New York, NY : Bloomsbury Academic 2011.
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009745057406719
Description
Summary:Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention , an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it p
Item Description:Description based upon print version of record.
Physical Description:1 online resource (289 p.)
Bibliography:Includes bibliographical references and index.
ISBN:9781283479141
9786613479143
9781849664608