Better brand health measures and metrics for a how brands grow world
Jenni Romaniuk's latest book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for pu...
| Otros Autores: | , |
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| Formato: | Grabación no musical |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
Ascent Audio
2023.
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| Edición: | [First edition] |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009743435806719 |
