Power in business relationships : dynamics, strategies and internationalisation

Power in business relationships dynamics, strategies and internationalisation

Focusing on the issue of power as the main building block of relationships between business buyers and sellers, this book explains the complex nature of power with its multidimensional and multi-directional character.As a complex construct, inter-firm power is treated as a matter of perception as we...

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Detalles Bibliográficos
Otros Autores: Siemieniako, Dariusz, author (author), Mitręga, Maciej, author, Makkonen, Hannu (Professor of marketing), author, Pfajfar, Gregor, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: Abingdon, Oxon ; New York, NY : Routledge 2023.
Colección:Routledge focus on business and management.
Materias:
Relationship marketing.
Industrial marketing.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009742732506719

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