Marketing Alternative Investments

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Marketing Alternative Investments

"Master the process of effectively marketing alternative investments a critical but overlooked aspect of ensuring fund success"--

Detalles Bibliográficos
Autor principal:	Dassani, Hemali (-)
Otros Autores:	Kuppuswamy, Nanda
Formato:	Libro electrónico
Idioma:	Inglés
Publicado:	New York : McGraw-Hill Education 2022.
Edición:	1st ed
Materias:	Investments. Marketing > Cost effectiveness.
Ver en Biblioteca Universitat Ramon Llull:	https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009742659606719

Tabla de Contenidos:

Intro
Cover
Title Page
Copyright Page
Dedication
Contents
Acknowledgments
Introduction
SECTION 1 FUNDAMENTALS
CHAPTER 1 Endowments and Foundations
CHAPTER 2 Pension Funds
CHAPTER 3 Family Offices
CHAPTER 4 Sovereign Wealth Funds
CHAPTER 5 Other Major Investor Categories and Gatekeepers
SECTION 2 FUNDRAISING IN PRACTICE
CHAPTER 6 Premarketing and Marketing-an Overview
CHAPTER 7 Premarketing and Marketing-Process, Tasks, and Priorities
CHAPTER 8 Documentation for Funds
CHAPTER 9 Pitchbooks and Presentations
CHAPTER 10 Placement Agents
CHAPTER 11 Effective Investor Relations
CHAPTER 12 Due Diligence
CHAPTER 13 Marketing Funds Globally and Marketing Global Funds
CHAPTER 14 Toolkit for Emerging Managers and Difficult Fundraises
SECTION 3 OTHER CONSIDERATIONS
CHAPTER 15 Technology in Alternatives Marketing
CHAPTER 16 Legal and Regulatory
CHAPTER 17 Fund Success Through Diversity
CHAPTER 18 Advice for Aspiring Marketers
Appendix
Notes
Index.