Qatar’s nation branding and soft power : exploring the effects on national identity and international stance

Qatar’s nation branding and soft power exploring the effects on national identity and international stance

This open access book examines how creating a national brand assisted Qatar in absorbing the shock and awe following the outburst of the crisis with Saudi Arabia, Bahrain, Egypt, and the United Arab Emirates in May 2017. The authors discuss the country's diplomatic performance, which was charac...

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Detalles Bibliográficos
Autor principal: Al-Tamimi, Nawaf (-)
Otros Autores: Amin, Azzam, Zarrinabadi, Nourollah
Formato: Libro electrónico
Idioma:Inglés
Publicado: Cham : Springer Nature Switzerland 2023.
Edición:First edition 2023.
Colección:Contributions to International Relations,
Materias:
National characteristics, Qatari.
Branding (Marketing)
Qatar > Foreign relations administration.
Qatar > Foreign relations.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009740917906719
Tabla de Contenidos:
  • Chapter 1. Introduction
  • Chapter 2. Terminological Definitions
  • Chapter 3. Describing Qatar
  • Chapter 4. Creating Nation Brand: The Model of Qatar
  • Chapter 5. The Blockade, Social Media, and National Identity
  • Chapter 6. Conclusion.

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