Global Business Strategy Multinational Corporations Venturing into Emerging Markets
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Cham :
Springer
2015.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009730940306719 |
Tabla de Contenidos:
- 1. Introduction: Needs for New Global Strategies
- Part I. Global Business Strategy
- 2. Management Strategies for Global Businesses
- 3. Changes in the Global Economic Environment
- 4. Comparison of Economic Institutions in China and India
- 5. New Business Model as Response to Competition from Emerging Economies
- 6. India?s Neemrana Industrial Park for Japanese Firms
- Part II. Fundamentals Of Strategic Planning
- 7. Alliance-based Global Strategy
- 8. Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity
- 9. Marketing Theory in Global Business Context
- 10. Shiseido Marketing in China
- 11. International R & D Management
- 12. Multinationals? R & D in China and India
- 13. Thailand?s National Science and Technology Development Agency and Japanese Firms
- 14. Suzuki Motor?s Expansion in India
- 15. Strategy Integration at the Global Level.
