Decision sprint the new way to innovate into the unknown and move from strategy to action

"Atif has been at the center of Internet and digital disruption for over 20 years, building on 15 years of experience in pure play tech companies such as Amazon, where he led large scale, fast growing digital businesses."--CNBC Fearlessly delve into the unknown with breakthrough methods to...

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Detalles Bibliográficos
Otros Autores: Rafiq, Atif, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York, New York : McGraw Hill Education [2023]
Edición:1st ed
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009730939106719
Tabla de Contenidos:
  • Intro
  • Cover
  • Title Page
  • Copyright Page
  • Dedication
  • Contents
  • Introduction
  • PART ONE THE METHOD
  • 1 The Hidden World of Upstream Work
  • 2 Why We Need Decision Sprint
  • 3 The Power of Moving Upstream
  • PART TWO FROM STRATEGY TO ACTION: DRIVING GROWTH THROUGH DECISION SPRINT
  • 4 Exploration
  • 5 Alignment
  • 6 Decision-Making
  • PART THREE INSTALLING DECISION SPRINT
  • 7 Workflow
  • 8 Tap Workflows to Express Culture
  • 9 Hack Today's System
  • 10 Roles and Personas
  • 11 Land and Expand
  • PART FOUR A BOUNDLESS PLAYBOOK FOR GROWTH
  • 12 Digital Tools
  • 13 AI as Mission Control
  • 14 The Upstream CEO
  • Acknowledgments
  • Index.