The sales agility code deploy situational fluency to win more sales

"Companies know they need to equip their salespeople to compete in today's market, where buying decisions are more complex, differentiation between suppliers is difficult to discern and so much information is available...decision makers struggle to make sense of what they hear from any pot...

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Bibliographic Details
Other Authors: Vazzana, Michelle, author (author), Doyle, Lisa, author
Format: eBook
Language:Inglés
Published: New York, New York : McGraw Hill [2023]
Edition:1st ed
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009730938806719
Description
Summary:"Companies know they need to equip their salespeople to compete in today's market, where buying decisions are more complex, differentiation between suppliers is difficult to discern and so much information is available...decision makers struggle to make sense of what they hear from any potential partner. To the buyer, it all sounds like noise. For these reasons, the decades of research VantagePoint Performance has been conducting on high-performing sales managers and high-performing salespeople is more relevant today than it ever has been. VP recently analyzed the data they've been collecting on over 10,000 sellers and greater than 1,600 sales managers. What became glaringly obvious is that salespeople who could leverage all of their previous methodology trainings to determine the best approach are the ones who accomplish their growth targets. That ability to read the buyer, the situation, needs, and instinctively choose the best approach for each deal and situation is Sales Agility"--
Physical Description:1 online resource (197 pages)
Bibliography:Includes bibliographical references and index.
ISBN:9781264969654