APA (7th ed.) Citation

Burns, A. C., & Veeck, A. (2020). Marketing research (Ninth, global edition.). Pearson.

Chicago Style (17th ed.) Citation

Burns, Alvin C., and Ann Veeck. Marketing Research. Ninth, global edition. Harlow, England: Pearson, 2020.

MLA (9th ed.) Citation

Burns, Alvin C., and Ann Veeck. Marketing Research. Ninth, global edition. Pearson, 2020.