The Routledge companion to corporate branding

The Routledge companion to corporate branding

"This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, orga...

Descripción completa

Detalles Bibliográficos
Otros Autores: Iglesias, Oriol, editor (editor), Ind, Nicholas, editor, Schultz, Majken, editor
Formato: Libro
Idioma:Inglés
Publicado: New York, NY : Routledge 2022
Edición:First edition
Colección:Routledge companions in business, management & marketing
Materias:
Branding (Marketing) > Management.
Corporate culture
Corporate image
Construcció de marca (Màrqueting)
Cultura organitzativa
Imatge corporativa
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009724339806719

Ejemplares similares

Ejemplares similares