Immersive technologies to accelerate innovation how virtual and augmented reality enables the co-creation of concepts
The digital transformation of companies is both a competitive challenge and a complex step for large groups and industries, and at the same time a tremendous opportunity. This transformation is entering a new dimension with the development of immersive technologies such as virtual reality, mixed rea...
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
ISTE Ltd
2021.
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| Colección: | Innovation, entrepreneurship, management series. Smart innovation set ;
v. 38. |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009724229506719 |
Tabla de Contenidos:
- Innovation Management: Issues and Key Points for a Vital and Strategic Process
- Creativity and Cognition: Factors and Biases of Mental Processes Involved in Creative Activities
- Physical and Virtual Environments and their Influence on Creativity
- User-Centered Innovation Methods: Design Thinking, Double Diamond, Lean UX and Time to Concept
- Some Creative Problem-Solving Methods: TRIZ, C-K, CPS, Design Sprint
- All-Terrain Ideation Techniques: Brainstorming, Brainwriting, Brainsketching, Bodystorming and Immersive-Storming
- Immersive Tools for Every Innovative Situation
- A Successful Immersive Experience for More Creativity
- Conclusion
- References
- Index
- Other titles from iSTE in Innovation, Entrepreneurship and Management.
