Break the rules! the six counter-conventional mindsets of entrepreneurs that can help anyone change the world
Discover the six counter-conventional mindsets to be a changemaker In Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World, celebrated London Business School entrepreneurship professor, keynote speaker, and best-selling author Dr. John Mullin...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc
[2023]
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009724220106719 |
Tabla de Contenidos:
- Intro
- Table of Contents
- What thought leaders and investors are saying about Break the Rules!
- Title Page
- Copyright
- Acknowledgments
- Preface: Why This Book?
- My Epiphany: It's Your Mindset That Can Take You Where You Want to Go
- Making Their Mindsets Yours
- Who Should Read This Book?
- Why John Mullins?
- Off You Go!
- Note
- 1 It's Time to Break the Rules
- A 1.5 Billion Story That Begins with "No"1
- So What's a Mindset?
- Breaking the Rules
- Why Break the Rules Now?
- What Lies Ahead
- Notes
- 2 When You're Tempted to Say No, Instead Say "Yes, We Can!"
- The Reshaping of Amazon6
- Arnold Correia Said, "Yes, We Can!" Time After Time24
- MOVE Guides Strays and Stumbles30
- Lessons Learned for Times When You Yearn to Say, "Yes, We Can!"
- How to Add "Yes, We Can!" to Your Entrepreneurial Mindset
- Closing Thoughts
- Notes
- 3 It's the Customer's Problem That Matters, Not Your Solution
- Distance Runners' Problems: Philip Knight to the Rescue4
- Simon Cohen: Freight Forwarding Service Need Not Be So Bad11
- Jon Thorne: What If Surgical Instruments Did Not Stick?18
- Apex Ski Boots: Is There a Compelling Customer Problem Here?26
- Lessons About Problem‐First versus Product‐First Mindsets-and More
- How to Add "Problem‐First, Not Product‐First, Logic" to Your Entrepreneurial Mindset
- Closing Thoughts
- Notes
- 4 Why "Moving the Needle" Doesn't Matter Much to Entrepreneurs
- Nespresso: Will Single‐Serve Coffee Capsules "Move the Needle"?
- Pandora's Rocket Ship Ride12
- The Visual Optical Team Thinks (Too) Broadly27
- Lessons About Thinking Narrowly, Thinking Broadly-and More
- How to Add "Think Narrow, Not Broad" to Your Entrepreneurial Mindset
- Closing Thoughts
- Notes
- 5 How Entrepreneurs Get Things Done with Almost No Money
- Tesla: A Customer‐Funded Carmaker? Really?.
- Budgetplaces.com: Thank You, Google!21
- The Loot: "I'd Always Had Profits…"29
- Lessons Learned About Asking for Cash and Riding the Float-and More
- How to Add "Ask for the Cash, Ride the Float" to Your Entrepreneurial Mindset
- Closing Thoughts
- Notes
- 6 Make the Future Winnings Yours!
- Bharti AirTel: Selling Mobile Phone Minutes Profitably for Practically Nothing2
- Alex Ikonn and Mimi Naghizada Borrow It All!12
- GoApe: Living Life Adventurously!17
- Cambridge Analytica: When "Borrowing" Crosses the Line
- Lessons Learned About "Borrowing" versus Stealing
- How to Add "Borrowing Your Assets" to Your Entrepreneurial Mindset
- Closing Thoughts
- Notes
- 7 What Entrepreneurs Can Do That Big Companies Can't
- Travis Kalanick: Visionary Disruptor, Bare‐Knuckled Brawler, or Unethical Scoundrel?2
- Putting India to Work14
- Josephine's Home Cooking29
- Lessons Learned About Not Asking Permission-and More
- How to Add Never Asking Permission to Your Entrepreneurial Mindset
- Closing Thoughts
- Notes
- 8 Act Your Way to a New Way of Thinking (Because the Reverse Won't Work!)
- What You Should Do Now Depends on Your Starting Point
- So What's to Stop You?
- Closing Thoughts
- Notes
- About the Author
- Index
- End User License Agreement.
