Fundamentals of public communication campaigns
"Public communication campaigns are found everywhere and it is nearly impossible to elude them in our modern-day environment of traditional communication and social media. By and large, a campaign is a comprehensive and organized attempt at shaping the behavior, attitude, or decision-making sta...
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| Format: | eBook |
| Language: | Inglés |
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Hoboken, N.J. :
Wiley Blackwell
2023.
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009724209606719 |
