Business meeting & event planning
Hold productive meetings and events with help from Dummies It's a whole new world out there. With so many companies, big and small, electing to move to virtual or hybrid operating models, meetings have arguably become more important than ever as the primary way teams communicate day-to-day. But...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc
[2023]
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| Edición: | 2nd ed |
| Colección: | --For dummies.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009720739206719 |
Tabla de Contenidos:
- Intro
- Title Page
- Copyright Page
- Table of Contents
- Introduction
- About This Book
- Foolish Assumptions
- Icons Used in This Book
- Beyond the Book
- Where to Go from Here
- Part 1 Been to Any Good Meetings or Events Lately?
- Chapter 1 Gearing Up for Meetings and Events
- Being Wise About Holding Meetings
- Choosing to hold a meeting or event
- Breaking the meeting habit
- Focusing on Your Purpose
- Figuring Out Who Should Be Involved
- Keeping your meetings lean and mean
- Identifying your event audience
- Knowing How Long a Meeting or Event Should Last
- Finding the Right Setting
- Getting Help When You Can
- Chapter 2 Strictly Business: Defining Meetings
- Holding Shareholders Meetings
- Inviting the shareholders
- Sending out meeting announcements
- Understanding the order of business
- Gathering the Board of Directors
- Getting Away: Corporate Retreats
- Setting Up Successful Sales Meetings
- Prepping Quickly: Impromptu Meetings
- Chapter 3 The ABCs of Meeting Preparation
- Identifying the Purpose
- Planning the Agenda
- Inviting Attendees
- Discovering the right number
- Fitting into busy schedules
- Assessing Your Needs
- Meeting location
- On-site meeting space
- Local off-site meeting space
- Out-of-town on-site meeting space
- Out-of-town off-site meeting space
- Transportation
- Specific material and equipment needs
- Refreshments
- Assisting Guests with Special Needs
- Accommodating deaf &
- hard-of-hearing participants
- Accommodating visually-impaired participants
- Accommodating mobility-impaired participants
- Setting the Scene
- Seating
- Heating and cooling
- Room noise and other distractions
- Lighting
- Essential details
- Chapter 4 Mixing Business with Pleasure: Events
- Heading to a Destination Event
- Connecting with the Media
- Before the event.
- During the event
- After the event
- Honoring Employees
- Launching a Product
- Define your launch strategy and objectives
- Decide on a date and location
- Develop a budget
- Put together your "dream team"
- Verify the guest list
- Formulate the creative ideas
- Make decisions about outside vendors/suppliers
- Plan the program
- Go over program details with participants
- Double-check the details
- Direct the event
- Critique the results
- Chapter 5 Bringing an Event to Life
- Deciding When to Stage Your Event
- Choosing Your Venue
- Mapping out a location
- Outdoor events
- Indoor events
- Looking at some venue options
- Hotels
- Conference centers
- Convention centers
- Resorts
- Retreat centers
- Cruise ships
- Unique environments
- Visiting venue possibilities
- Scripting the Event
- Analyzing Your Audience
- Creating the Atmosphere
- Planning the entertainment and decorations
- Choosing foods and beverages
- Creating a Memorable Theme
- Selecting a theme that fits
- Integrating a theme into your event
- Entertaining the Groups
- Choosing appropriate entertainment
- Hiring the talent
- Part 2 It's All Show Business
- Chapter 6 Get Me to the Meeting on Time
- Up, Up, and Away: Air Travel Made Easy
- Understanding ticket classes
- Booking airline tickets
- Buying tickets online
- Using a travel agent
- Organizing Ground Transportation
- Airport shuttles
- Chauffeured vehicles
- Rental cars
- Working with a Travel Agent
- Timing It Right
- Considering the time-of-week demand
- Reviewing the time-of-year demand
- Chapter 7 Food for Thought
- Considering Food and Beverage Concerns
- Fitting food into your meeting purpose
- Keeping your budget in mind
- Looking over your venue
- Understanding your audience
- Timing it right
- Exploring Eating Options
- Breakfast
- Brunch.
- Refreshment breaks
- Lunch
- Dinner
- Receptions
- Parties
- Banquets
- Serving Drinks at Your Event
- Working with the Catering Manager
- Getting It All in Writing
- Guaranteeing guests
- Setting up the room
- Chapter 8 Selecting Great Speakers
- Understanding Types of Presentation
- Selecting Good Speakers
- Know the program objectives
- Understand audience needs
- Check for reputation
- See a demo
- Watch out for celebrity speakers
- Be wary of grandiose claims
- Provide and ask for good information
- Ask for an outline, handouts, and promotional material
- Maximize opportunities
- Trust your instincts
- Using Help to Find a Speaker
- Understanding Fees
- Confirming Arrangements in Writing
- Chapter 9 It's the Extras That Count
- Helping Guests Get a Good Meal
- Showing Off the Location to Your Guests
- Putting Sports and Exercise on the Menu
- Welcoming Spouses and Partners
- Chapter 10 Lights, Camera, Action!
- Taking Control of Your Environment
- Setting up the meeting room
- Planning your seating arrangement
- Setting up a stage
- Handling Your Audiovisual Needs
- Microphones
- Projection screens
- Projectors
- Lighting
- Exploring Special Presentation Situations
- Team presentations
- Knowing when to team up
- Understanding the planner's role in team presentations
- Presentations read from a script
- Q &
- A sessions
- Part 3 No Guts, No Story
- Chapter 11 Nuts and Bolts: Negotiating, Contracting, and Ensuring Safety
- Finding the Best Supplier with RFPs
- Determining who gets the RFP
- Writing an RFP
- Background information
- Areas for which you want pricing
- Special perks to ask for
- Request for references
- Negotiating the Deal
- Narrowing the list
- Playing the negotiating game
- Knowing which areas to negotiate
- Requesting perks from hotels
- Signing on the Dotted Line.
- Creating a Safe and Secure Event
- Liability and Insurance Issues
- Chapter 12 Working with Vendors
- Teaming Up
- Searching for vendors
- Conducting interviews
- Checking references
- Making the relationship work
- Working with Specific Types of Vendors
- Caterers
- Florists
- Destination management companies
- Selecting promotional items
- Ground transportation providers
- Audiovisual companies
- Chapter 13 Drinking Champagne on a Beer Budget
- Preparing a Budget
- What on earth do I include in the budget?
- Categorizing your budget
- Keeping costs under control
- Looking for help?
- Making Money
- Cost-Cutting Tips for the Savvy Planner
- Locating a cost-effective meeting site
- Getting the details in writing
- Keeping program expenses to a minimum
- Traveling cheap
- Feeding the masses on a budget
- Serving alcohol without breaking the bank
- Part 4 Building Bridges with Technology
- Chapter 14 Making Meeting Technology Work for You
- Why Go Virtual?
- Exploring What's Available
- Conference calling
- Video conferencing
- Online conferencing
- Other cool stuff
- Audience response systems
- Electronic whiteboards
- Laser pointers
- Projectors
- Selecting the Right Meeting Alternative
- Chapter 15 This Phone's for You: Conference Calling
- Exploring Service Options
- Dial-in
- Dial-out
- Operator-assisted
- Lecture/broadcast
- Question-and-answer
- Subconferencing
- Polling
- Secured line
- Recording/rebroadcast
- Tips for a Successful Conference Call
- Preparing for the call
- Running the meeting
- Soliciting feedback
- Minding Your Manners: Conference Calling Etiquette
- Chapter 16 Holding Meetings Online
- The Pros and Cons of Meeting Online
- Considering the positives
- Weighing the negatives
- Determining Your Needs
- Choosing the Right Format.
- Staging a Successful Videoconference
- Early planning
- Final preparations
- Springing into Action
- Creating your presentation
- Staying out of trouble
- Connecting with speed
- Preparing the room
- Seating
- Monitors
- Lights
- Running the meeting
- Communicating with participants
- Working with the camera
- Using the microphone
- Planning for disaster
- Special Considerations for Webinars
- Running Hybrid Meetings
- Chapter 17 Expanding Your Reach with Virtual Events
- Understanding Virtual Events
- Types of Virtual Events
- Video calls
- Video conferences
- Webinar/online conferences
- Hybrid conferences
- Doing it Yourself or Getting it Done for You
- Making Your Event Run Well
- Understanding the features of virtual event platforms
- Fine-tuning the details
- Enjoying the benefits
- Part 5 Exhibiting at Trade Shows
- Chapter 18 Planning for Gold: Exhibiting 101
- Planning a Successful Exhibit
- Choosing the right show
- Having a proper exhibit marketing plan
- Where do trade shows fit into your marketing strategy?
- Why is your company exhibiting?
- What does your company want to exhibit?
- Who is your target market?
- What is your exhibiting budget?
- Reading the exhibition bible
- Determining your space and display needs
- Figuring out your space requirements
- Choosing the location of your space
- Considering your display options
- Concerning yourself with details
- Promoting Your Exhibit
- Defining your promotional plan
- Creating a memorable message
- Choosing your promotional tools carefully
- Personal invitations
- Telemarketing
- Direct mail
- Advertising
- Public relations
- Sponsorship
- The internet
- Using giveaways effectively
- Selecting marketing collateral
- Chapter 19 Strutting Your Stuff: Exhibiting 201
- Counting on People for Exhibit Success.
- Selecting the right team.
