Cita APA (7a ed.)

Esteban-Bravo, M., & Vidal-Sanz, J. M. (2021). Marketing research methods: Quantitative and qualitative approaches. Cambridge University Printing House.

Cita Chicago Style (17a ed.)

Esteban-Bravo, Mercedes, y Jose Manuel Vidal-Sanz. Marketing Research Methods: Quantitative and Qualitative Approaches. Cambridge: Cambridge University Printing House, 2021.

Cita MLA (9a ed.)

Esteban-Bravo, Mercedes, y Jose Manuel Vidal-Sanz. Marketing Research Methods: Quantitative and Qualitative Approaches. Cambridge University Printing House, 2021.