Practical management for the digital age an introduction for engineers, scientists, and related disciplines
"This book is an accessible and comparatively short text that can comfortably be read cover-to-cover over the course of a semester. It has been written for readers with little or no prior knowledge of the concepts of management or experience in professional management activities. It forms an ac...
| Other Authors: | , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Boca Raton, FL :
CRC Press
[2022]
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| Edition: | First edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009714833406719 |
Table of Contents:
- Part 1: The context of management. Chapter 1: Toward modern management. Chapter 2: The private enterprise. Chapter 3: The economic theory of the firm. Chapter 4: The economics of digitalization and automation. Chapter 5: Technology, innovation and disruption. Chapter 6: Life cycle thinking. Part II: The activity of managing the business. Chapter 7: Business modeling. Chapter 8: New business formation. Chapter 9: Managing operations. Chapter 10: Managing people. Chapter 11: Marketing. Chapter 12: Managing quality and risk. Part III: Practical management techniques. Chapter 13: Financial planning and the basics of financial accounting. Chapter 14: Financial analysis. Chapter 15: Evaluating flows of money. Chapter 16: Planning and monitoring projects.
