Cita APA (7a ed.)

MCB University Press. (1993). Pricing strategy & practice. MCB University Press.

Cita Chicago Style (17a ed.)

MCB University Press. Pricing Strategy & Practice. Bradford, England: MCB University Press, 1993.

Cita MLA (9a ed.)

MCB University Press. Pricing Strategy & Practice. MCB University Press, 1993.