APA (7th ed.) Citation

MCB University Press. (1998). Qualitative market research. MCB University Press.

Chicago Style (17th ed.) Citation

MCB University Press. Qualitative Market Research. Bradford, England: MCB University Press, 1998.

MLA (9th ed.) Citation

MCB University Press. Qualitative Market Research. MCB University Press, 1998.

Warning: These citations may not always be 100% accurate.