Journal of product & brand management

Journal of product & brand management

Bibliographic Details
Previous Title:Pricing strategy & practice
Corporate Author: MCB University Press (-)
Format: eJournal
Language:Inglés
Published: Bradford, England : MCB University Press
Subjects:
New products > Management > Periodicals.
New products > Marketing > Periodicals.
Branding (Marketing) > Periodicals.
Advertising > Brand name products > Periodicals.
Publications périodiques.
Marketing.
Marques commerciales.
Advertising > Brand name products.
Branding (Marketing)
New products > Management.
New products > Marketing.
Periodicals.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009713012106719
Description
Published:Print began with vol. 1, no. 1 (winter 1992)
Item Description:Refereed/Peer-reviewed
Abstracts for 1992- also available online. As of viewing, some issues in coverage range not yet available online.
Publication Frequency:7 no. a year, 2000-
Format:Mode of access: World Wide Web.
ISSN:20541643

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