Cita APA (7a ed.)

MCB University Press. (1992). Journal of product & brand management. MCB University Press.

Cita Chicago Style (17a ed.)

MCB University Press. Journal of Product & Brand Management. Bradford, England: MCB University Press, 1992.

Cita MLA (9a ed.)

MCB University Press. Journal of Product & Brand Management. MCB University Press, 1992.