Marketing for Small B2B Businesses : How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing

Marketing for Small B2B Businesses How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing

Small business marketers don’t need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help...

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Detalles Bibliográficos
Otros Autores: Schulkind, Andrew, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Berkeley, CA : Apress 2022.
Edición:1st ed. 2022.
Materias:
Industrial marketing.
Small business.
Telemarketing.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009711814906719
Tabla de Contenidos:
  • Chapter 1: The Marketing Mindset
  • Chapter 2: Defining Your Marketing Goals
  • Chapter 3: Creating Content that Provides Value
  • Chapter 4: Generating Great Content - From Ideas to Execution
  • Chapter 5: The Content Creation Process
  • Chapter 6: Branding and Design for Content Marketing
  • Chapter 7: Website Technology, Security, and Privacy
  • Chapter 8: Your Website As Marketing Hub
  • Chapter 9: Landing Pages, Lead Magnets, and Lead Products
  • Chapter 10: Promoting Your Content - Email, Social Media, and Beyond
  • Chapter 11: Measuring Success - Metrics and Analytics
  • Chapter 12: Systems for Ongoing Success
  • Chapter 13: Content Marketing Resources .

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