Digital transformation payday navigate the hype, lower the risks, increase return on investments

"Customers want to work with organizations via their phone or computer, and organizations are spending huge amounts on the "Digital Transformation" required to deliver this seamless experience. But too often these digital projects don't pay off. This is the first researched-based...

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Detalles Bibliográficos
Otros Autores: Bottke, Tim, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Incorporated [2023]
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009711813506719
Descripción
Sumario:"Customers want to work with organizations via their phone or computer, and organizations are spending huge amounts on the "Digital Transformation" required to deliver this seamless experience. But too often these digital projects don't pay off. This is the first researched-based book to guide leaders through successful digital transformation"--
Notas:Includes index.
Descripción Física:1 online resource (243 pages)
ISBN:9781119894186
9781119894179
9781119894193