The power of scarcity leveraging urgency and demand to influence customer decisions
Scarcity isn't just one of the key principles of influence, it's arguably the most powerful-invoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scal...
Otros Autores: | , |
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Formato: | Grabación no musical |
Idioma: | Inglés |
Publicado: |
[Place of publication not identified] :
McGraw Hill-Ascent Audio
2022.
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Edición: | [First edition] |
Materias: | |
Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009707496806719 |