Marketing and Service Quality in Public Transport : Report of the Ninety-Second Round Table on Transport Economics Held in Paris on 5-6 December 1991

Marketing and Service Quality in Public Transport Report of the Ninety-Second Round Table on Transport Economics Held in Paris on 5-6 December 1991

Faced with mounting deficits, public transport is in search of a new image. Above all, service quality must beadapted to customer needs. A whole range of possibilities exist to make public transport more appealing: more frequent and punctual service, better equipment, improved customer relations, el...

Descripción completa

Detalles Bibliográficos
Autor principal: European Conference of Ministers of Transport.
Autores Corporativos: European Conference of Ministers of Transport (-), European Conference of Ministers of Transport Economic Research Centre. Content Provider (content provider), Round Table on Transport Economics
Formato: Libro electrónico
Idioma:Inglés
Publicado: Paris : OECD Publishing 1993.
Colección:ECMT Round Tables, no.92.
Materias:
Transport
Transportation > Congresses > Marketing > European Economic Community countries
Urban transportation policy > Congresses > European Economic Community countries
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009706226306719
Tabla de Contenidos:
  • INTRODUCTORY REPORTS
  • Behaviour Begins in the Mind by Werner Brõg, Germany
  • -Preface
  • Everyday Mobility
  • Possibilities for Change
  • Communications
  • Strategy
  • Figures
  • Annex: Thirteen rules for publicity work
  • Bibliography
  • Marketing and Service Quality in Public Transport by Eduard Albors, Spain
  • -Introducction
  • Quality: The TMB's strategic objective
  • The Quality Chain: An analytic model of service quality  
  • Application of the Quality Chain to TMB
  • Conclusions
  • Service Quality and the Olympic Games
  • Figures
  • Contributions and Limits of Marketing to Urban Public Transport: An Analysis of the Lyons Urban Area by Bruno Faivre d'Arcier and jean-Pierre Steffen, France
  • -Introduction
  • Marketing of services and urban public transport
  • Some examples of the Lyons marketing approach
  • Pricing and demand for personalised service
  • Conclusion: How effective can marketing be?
  • Tables
  • Figures
  • References
  • Annexes
  • Data on the Lyons Urban Area Network
  • Development of the Marketing Concept in Public Transport: Extracts from the report by the International Commission on Transport Economics
  • Marketing and Service Quality in Public Transport by Lennart Olsson, Sweden
  • -Introduction
  • Organisation
  • Targets and strategies
  • Co-ordination
  • Fares
  • Radio communication
  • Information
  • Quality
  • A profitability approache
  • Speed and high comfort
  • Fast express services
  • Out-and-out express network
  • Commuter trains
  • Train pool
  • "West trains"
  • Terminals
  • Marketing and creating an image
  • Target groups and individual travel
  • Figures
  • SUMMARY OF DISCUSSIONS
  • LIST OF PARTICIPANTS

Ejemplares similares