Marketing and Service Quality in Public Transport : Report of the Ninety-Second Round Table on Transport Economics Held in Paris on 5-6 December 1991

Marketing and Service Quality in Public Transport Report of the Ninety-Second Round Table on Transport Economics Held in Paris on 5-6 December 1991

Faced with mounting deficits, public transport is in search of a new image. Above all, service quality must beadapted to customer needs. A whole range of possibilities exist to make public transport more appealing: more frequent and punctual service, better equipment, improved customer relations, el...

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Detalles Bibliográficos
Autor principal: European Conference of Ministers of Transport.
Autores Corporativos: European Conference of Ministers of Transport (-), European Conference of Ministers of Transport Economic Research Centre. Content Provider (content provider), Round Table on Transport Economics
Formato: Libro electrónico
Idioma:Inglés
Publicado: Paris : OECD Publishing 1993.
Colección:ECMT Round Tables, no.92.
Materias:
Transport
Transportation > Congresses > Marketing > European Economic Community countries
Urban transportation policy > Congresses > European Economic Community countries
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009706226306719

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