Marketing and Service Quality in Public Transport Report of the Ninety-Second Round Table on Transport Economics Held in Paris on 5-6 December 1991
Faced with mounting deficits, public transport is in search of a new image. Above all, service quality must beadapted to customer needs. A whole range of possibilities exist to make public transport more appealing: more frequent and punctual service, better equipment, improved customer relations, el...
| Main Author: | |
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| Corporate Authors: | , , |
| Format: | eBook |
| Language: | Inglés |
| Published: |
Paris :
OECD Publishing
1993.
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| Series: | ECMT Round Tables,
no.92. |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009706226306719 |
| Summary: | Faced with mounting deficits, public transport is in search of a new image. Above all, service quality must beadapted to customer needs. A whole range of possibilities exist to make public transport more appealing: more frequent and punctual service, better equipment, improved customer relations, electronic payment facilities and more convenient connections are just a few of these. Round Table 92 takes stock of what is happening throughout Europe in this area. By comparing the interesting developments, a new image of public transport is slowly taking shape. |
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| Item Description: | Bibliographic Level Mode of Issuance: Monograph |
| Physical Description: | 1 online resource (193 pages) |
| ISBN: | 9789282105412 |
