Communication in Road Safety : International Seminar - Warsaw, 2-3 October 1997

Communication in Road Safety International Seminar - Warsaw, 2-3 October 1997

This seminar, which took place on 2-3 October 1997 at the Josefow Conference Centre near Warsaw, set out to define the role and place of communication in the field of road safety, examine the different strategies of communication and identify their limits. The seminar was attended by 130 experts fro...

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Detalles Bibliográficos
Autor principal: European Conference of Ministers of Transport.
Autores Corporativos: European Conference of Ministers of Transport (-), European Conference of Ministers of Transport Content Provider (content provider)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Paris : OECD Publishing 1999.
Materias:
Transport
Traffic safety > Congresses > Study and teaching > Europe
Business & Economics
Transportation Economics
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009705360006719
Tabla de Contenidos:
  • Welcome by the Minister of Transport and Maritime Economy of Poland, Mr B. Liberadski
  • Opening Speech by the Secretary-General of the ECMT, Mr. G. Aurbach
  • Working Session No. 1: Purposes and Strategies of Communication
  • 1. Place of Communication on Road Safety Policy
  • 1.1. Role and Objectives Pursued by Communication by Mr. M. Ledru
  • 1.2 Actors in the Communication Process: Transmitters-Receivers by W. Kelmenjak
  • 1.3 Tools and Aids for Communication by Mr. E. PRediger and Mr. R. Trottein
  • 2. New Strategies of Communication
  • 2.1 Added Value of Social Marketing by Mr. Horn
  • 2.2 Strategies in Function of the Level where Transmitter is Situationed: Local, Regional, National, or International
  • 2.2.1 Promoting Road Safety in the European Union by G. Preston
  • 2.2.2 The Role of Communication in road Safety Activities in Hungary by G. Csaszar
  • 2.3 Communication Strategies Adapted to Defined Group of Receivers
  • 2.3.1 Children, Teenagers, Adults
  • 2.3.1.1 How to Communicate on Road Safety with Children by V. Bartulis
  • 2.3.1.2 Mrs. E. Libraire
  • 2.3.1.3 Mrs. T. Bernacer
  • 2.3.1.4 Project "Personal Communication" Addressing Students in Schools of Further Education by Mr. Maginot
  • 2.3.2 Policy Makers, Journalists
  • 2.3.2.1 Mrs M. Dabrowska-Loranc
  • 2.3.3 Private Partners by B. Gatin
  • 2.3.4 Road Haulers by Mr. Kofalvi
  • 2.3.5 Particular Groups: Influence of Alcohol, Drugs, or Medicines
  • 2.3.5.1 Mr. Mikkonen
  • 2.3.5.2 Mr. Allsworth
  • 2.3.5.3 Mrs. Schevelenbos
  • Working Session No. 2. Constraints and Limits to Communication Strateties
  • 3. Constraints and Difficulties to be Taken into Consideration
  • 3.1 Obtaining the Political Will to Communicate in Road Safety
  • 3.2 Financial Means by Mr. Goos
  • 3.3 Officials and Professionals Organizations Examining Public Opinion and Preparing Campaigns by Mr. Mikulik
  • 3.4 Evalutaion Methods to the Efficiency of Campaigns by Mr. Jarvinen
  • 4. Limits of Communication Strategies
  • 4.1 Admission to the Communication Media by Mr. Flensted-Jensen
  • 4.2 Why Communication can not be the Only Element of Road Safety Policy by Mr. Rothengatter
  • 4.3 Efficiency Comparison Between Environment and Safety Campaigns by Mr. Turcz
  • 4.4 Conclusions from the Nordic Conference held in Sandvik by Mr. Lyster
  • Closing Session
  • Summary of Discussions by Mr. Huguenin
  • Follow up
  • ECMT Group on Road Safety by Mr.Courtois
  • Polish National Road Safety Council by Mr. Grzegorczyk
  • Closing by the Director General of Roads Mr. Suwara

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