Innovation and growth in tourism
How is innovation transforming tourism business models? By tackling the subject of innovation, this report touches upon an important dimension of tourism economics rarely examined at the international level. It provides information about the dynamics and characteristics of innovation in tourism, and...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Paris :
OECD
c2006.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009705053606719 |
Tabla de Contenidos:
- pt. 1. Towards an innovation-oriented tourism policy. Can the state promote innovation in tourism? should it?
- Innovation and tourism policy
- pt. 2. Characteristics of the innovation process in tourism. Innovation and economic growth
- Product improvement or innovation : what is the key to success in tourism?
- pt. 3. Routinisation of the innovation process in tourism. Has innovation become a routine practice that enables companies to stay ahead fo the competition in the travel industry?
- A dynamic conceptual approach to innovation in tourism
- pt. 4. Initiatives enhancing innovation in tourism. The French initiative for innovation : how to rejuvenate supply and increase the productivity of the tourism sector?
- Innovation in the field of market communications and marketing : the Australian initiative
- Malta : a permanent process of innovation in tourism
- E-tourism : an innovative approach for the small and medium-sized tourism enterprises (SMTEs) in Korea.
