Communicating Environmentally Sustainable Transport : The Role of Soft Measures

Communicating Environmentally Sustainable Transport The Role of Soft Measures

Progress towards Environmentally Sustainable Transport (EST) will require widespread acceptance of this need and a mix of measures designed to achieve the necessary changes to overcome these barriers.  Some of the measures will be hard measures, which include taxes, emission standards, speed limits,...

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Bibliographic Details
Main Author: Organisation for Economic Co-operation and Development.
Corporate Authors: Organisation for Economic Co-operation and Development (-), Organisation for Economic Co-operation and Development Content Provider (content provider), Organisation for Economic Co operation and Development Content Provider
Format: eBook
Language:Inglés
Published: Paris : OECD Publishing 2004.
Subjects:
Transportation > Planning > Environmental aspects > Congresses.
Transportation and state > Congresses.
Sustainable development > Congresses.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009705049106719
Table of Contents:
  • Preliminaries; CONTENTS; Overview; Session 1 Opening session; Session 2 Present transport behaviour and what maintains it; Session 3 Roles of soft measures in changing transport and other behaviour; Session 4 How soft measures could be used to achieve EST; Session 5 Special focus on the media advertising and marketing; Session 6 Developing advice for policymakers on the use of soft measures; Appendix 1 Issues Paper Soft Measures and Transport Behaviour

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