Communicating Environmentally Sustainable Transport The Role of Soft Measures
Progress towards Environmentally Sustainable Transport (EST) will require widespread acceptance of this need and a mix of measures designed to achieve the necessary changes to overcome these barriers. Some of the measures will be hard measures, which include taxes, emission standards, speed limits,...
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Autores Corporativos: | , , |
Formato: | Libro electrónico |
Idioma: | Inglés |
Publicado: |
Paris :
OECD Publishing
2004.
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Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009705049106719 |
Tabla de Contenidos:
- Preliminaries; CONTENTS; Overview; Session 1 Opening session; Session 2 Present transport behaviour and what maintains it; Session 3 Roles of soft measures in changing transport and other behaviour; Session 4 How soft measures could be used to achieve EST; Session 5 Special focus on the media advertising and marketing; Session 6 Developing advice for policymakers on the use of soft measures; Appendix 1 Issues Paper Soft Measures and Transport Behaviour