Cita APA (7a ed.)

Hair, J. F., Ortinau, D. J., & Harrison, D. E. (2021). Essentials of marketing research (Fifth, international student edition.). McGraw-Hill Education.

Cita Chicago Style (17a ed.)

Hair, Joseph F., David J. Ortinau, y Dana E. Harrison. Essentials of Marketing Research. Fifth, international student edition. New York: McGraw-Hill Education, 2021.

Cita MLA (9a ed.)

Hair, Joseph F., et al. Essentials of Marketing Research. Fifth, international student edition. McGraw-Hill Education, 2021.