Seeing the unseen behind Chinese tech giants' global venturing
"The last decade witnessed the meteoric rise of Chinese tech players, especially the internet firms, which rely on (mobile) internet as the main distribution channel to reach out to hundreds of millions of customers, and use internet-enabled technologies, such as logistics, supply chain managem...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc
[2022]
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009703318706719 |
Tabla de Contenidos:
- The shark versus the crocodile
- Strategy and tactics of Chinese tech companies
- Everyone is going global
- Leadership
- People
- Organization
- Product
- The inflection point
- The global Chinese community fills the gaps
- Connecting the dots
- Cross pollination of global markets.
