No forms, no spam, no cold calls : the next generation of account-based sales and marketing

No forms, no spam, no cold calls the next generation of account-based sales and marketing

"No Forms. No Spam. No Cold Calls. is a rallying cry for a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results. With this customer-first approach, you'll be abl...

Descripción completa

Detalles Bibliográficos
Otros Autores: Conant, Latané, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, NJ : John Wiley & Sons, Inc [2022]
Edición:2nd ed
Materias:
Selling.
Marketing.
Customer services.
Customer relations.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009703308506719
Tabla de Contenidos:
  • Intro
  • Title
  • Copyright page
  • Table of Contents
  • Foreword
  • Introduction
  • Chapter 1: A New Era of Sales and Marketing
  • Chapter 2: It's Time for CMOs to Play Offense
  • Chapter 3: Building the Customer-First Tech Stack
  • Chapter 4: Our Bold New Vision in Action
  • Chapter 5: The Modern Sales Organization
  • Chapter 6: Are You Ready to Break Through?
  • Afterword
  • About the Author
  • Index
  • EULA.

Ejemplares similares