Marketing management
For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. The world of marketing is changing every day - and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theo...
| Otros Autores: | , , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Harlow, United Kingdom :
Pearson Education, Limited
2022.
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| Edición: | Sixteenth Global edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009701739906719 |
