Marketing management
For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. The world of marketing is changing every day - and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theo...
| Other Authors: | , , |
|---|---|
| Format: | eBook |
| Language: | Inglés |
| Published: |
Harlow, United Kingdom :
Pearson Education, Limited
2022.
|
| Edition: | Sixteenth Global edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009701739906719 |
