HBR's 10 must reads on strategic marketing

HBR's 10 must reads on strategic marketing

Stop pushing products-and start cultivating relationships with the right customers. If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and select...

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Detalles Bibliográficos
Autor Corporativo: Harvard Business Review Press, publisher (publisher)
Otros Autores: Larkin, Susan (Voice actor), narrator (narrator), Clark, Bernard Setaro, 1972- narrator
Formato: Grabación no musical
Idioma:Inglés
Publicado: [Place of publication not identified] : Ascent Audio 2022.
Edición:[First edition]
Colección:HBR's 10 must reads (Series)
Materias:
Marketing > Management.
Strategic planning.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009701322606719

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