Show sold separately : promos, spoilers, and other media paratexts

Show sold separately promos, spoilers, and other media paratexts

It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, p...

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Detalles Bibliográficos
Autor principal: Gray, Jonathan (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : New York University Press 2010.
New York, NY : [2010]
Edición:1st ed
Materias:
Advertising > Television programs > Social aspects.
Advertising > Motion pictures > Social aspects.
Television programs > Marketing > Social aspects.
Motion pictures > Marketing > Social aspects.
Paratext.
Intertextuality.
Mass media and culture.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009701314206719

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